One Concept, One Slide
Here are a few static screen captures of some webinar slides.
When visuals area added to a teleconference call recording, the impact is so enhanced. Each slide consists typically of two or more elements that animate at a very precise timing. And yes - this is part science and part art.
We attempt to achieve three levels of engagement with a webinar attendee: one through the original spoken script, one by capturing the key concept with text or an image, and once more through the graphic treatment applied to a single word or image.
This Says It:
It so obvious, if we listen to our inner voice:
we know we don't like being "Sold".
But we will spend money on things or causes
that we understand and feel informed about.
This is not rocket-science.
Monthly Updates Can Even-out Charity Revenue
Supporters and donors of charities really appreciate being current with the latest developments. This hugely increases the degree of engagement and 'ownership' of the projects and undertakings felt by these people. The supporters all know that the organization is dependent on their donations, and these live webinars can provide the reminder and vehicle for how to support. In fact, it seems to give them an "excuse" to provide more funds!
A 12-minute Audio Edit Can Take Hours
We start by cleaning up the quality of the audio itself. Getting rid of clicks, adjusting the resonance, volume, and applying any number of a multitude of filters to make the sound work for the purpose. Then we tag the content, like you see in the image above. The goal in this webinar was a 3-minute clip that captured the speaker's core message. Success!
Our Little Nakid Guys
We've found that audiences appreciate the ambiguity of these little guys. We use them in many applications, and find they add an expression of action and emotion without distracting from the main message.
Inner Game of Golf Clinic
This was a fun project. We had a very short timeline: about 5 days to design and build the webinar. These slides (actually these were an early version) accompanied an in-depth interview with Tim Gallwey via webcam in his office. Kirk was host, and we transitioned from Mr Gallwey's live webcam to the slides and back, only occasionally bringing up the webcam on Kirk who was interviewing. We used our favorite little nakid guys and included lots of animated movement in each of the slides to keep viewers engaged.